I just loved the simplicity of this tweet here by Duyk. She is the best. Go check out all her amazing work on Fueler.
Your customers don’t care about you. They don’t care about your product or service. They care about themselves, their dreams, and their goals. Now, they will care much more if you help them reach their goals, and to do that, you must understand their goals, as well as their needs and deepest desires.” - Steve Jobs
Someone should make a Twitter bot that says “Sell benefits, not features”. This would be an amazing reminder everyday morning for entrepreneurs.
“I think generally people’s thinking process is too bound by convention or analogy to prior experiences. It’s rare that people try to think of something on a first principles basis. They’ll say, “We’ll do that because it’s always been done that way.” Or they’ll not do it because “Well, nobody’s ever done that, so it must not be good.” But that’s just a ridiculous way to think. You have to build up the reasoning from the ground up—“from the first principles” is the phrase that’s used in physics. You look at the fundamentals and construct your reasoning from that, and then you see if you have a conclusion that works or doesn’t work, and it may or may not be different from what people have done in the past.” - Elon Musk
So we get any message from anyone about fueler. The first question usually is “How did you discover us?”
This helps us validate our marketing channel. The efforts we have been making to create content and distribute them across the internet.
We just made a plan to double down on our content creation game. It is such an amazing process to interact with the world and build audience.
