One thing we are learning this month is about "category creation". Credits to Nicolas Cole and Sairam Krishnan for this. Category Creation can be defined as the exercise of positioning.
Recommended read here
I found this tweet
What a brilliant way to explain, what positioning can do for your brand. One of the least discussed thing about building a startup is having the clarity. Clarity brings razor focus. And focus is what important in an early stage.
I feel, product marketing is about simplification of use cases for your audience. Imagine coming across a product that makes you imagine the potential applications of it.
We have started learning and working toward use cases through storytelling. Storytelling is the powerful tool for a startup.
Why tool? I see it more as a mental model with underlying principles. As we all know, principles are like the formula for anything we do in our life.